Blue and Brown's Page of Rage

e-mail: BlueandBrown@bluebottle.com - Blue and Brown's Film Reviews - Blue and Brown's Local News

Monday, June 19, 2006

The Nivea Q10 Advert

I think it's the Nivea Q10 advert anyway. They've probably stopped showing it anyway.

Basically, they ask some women what they use to keep their skin soft. They ask a pair of women first of all. One woman, who seems a little bit French, answers fairly sensibly. Then so does the other one. Then the first one screams at the top of her voice. I think she says 'la belle amour' or something like that. That's not the point though. The point is how loudly and inappropriately she screams. Why? Why does she do this?

I spent so long trying to work out why she did this that I've kind of started to like her. When she first appears and answers the quesion like a normal person, I can maintain that opinion. Then when she screams like a harridan, I just want to punch her lights out. I really do. Stop being so mental, you demented banshee.

After that they ask a couple more women the same question, neither of whom are particularly obnoxious. Then you get an answer to the question 'what do you use to keep your skin soft?' from this woman in a jewellers. She's holding a diamond in a pair of pincers. She says. And I quote: "Diamon."

That's not a typo. She doesn't pronounce the 'd'. I've watched the advert a hundred times. It's not a soft 'd' or a particularly quiet one or anything. She just doesn't say it. She says 'diamon'.

Two tremendously annoying people operating independently in entirely different annoying ways in one advert: It's face cream marketing gone mad.