Early Christmas displays

It's August the eighth. Apparently Harrod's have brought out a Christmas display in order to steal a march on Selfridges whose display will appear the day after tomorrow.

Christmas, people, is one day in the year. You can't look that far ahead. It doesn't warrant that level of attention.

It's. One. Fucking. Day.

Obviously there's a degree of preparation required, but is Christmas Day really so much more important than the 150 days that precede it? Is it? Why is it so much more important that you're happy on that one day than any other? And will you be?

Surely nobody's happy about this. If we set fire to every Christmas display from now until December, then the marketing men will learn. It's a midwinter festival. That's what all the lights are about. Whether it's Christian, Pagan or whatever in origin, it's a winter thing. You can't start it in summer.